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Mobile Media exists for many reasons -- to entertain, to educate, but most of all, to advertise. In this session, we explore the ecosystem of mobile advertising, from creation through distribution and monetization. There are important new developments in mobile advertising, and therefore in mobile media. By the very nature of mobile media, it can be used to deliver very specific messages based on a user's location; analyze their actions; and learn an astonishing amount about their preferences and behavior. The evolution of mobile advertising has forced agencies to become system integrators and technologists, while retaining and enhancing their creative skills. Everyone from content developers to distributors and consumers has a part in the rapidly changing world of mobile media. We will hear from entrepreneurs, agencies/users, VCs and corporations that create and invest in mobile media technology in this program.

P.S. While you are marking your calendar, don’t forget the Summer Soiree! The Entrepreneurs Forum social to wrap up the season. Thursday, June 13th. To register, visit www.entfourm.caltech.edu

Speakers:

Xavier Kochhar

Managing Partner

MediaLink, Digital Media Strategist/Agency

Alex Limberis

VP Bus Dev

Next Issue Media

Erik Moreno                                                    

SVP Corp Dev                             

FOX Network Group                                    

William Quigley

Managing Director

Clearstone Venture Partners

Jostein Svendsen

Co-Founder/CEO

WeVideo

Moderator:

Robert Yamashita

Managing Director

Cogentic

Producers:

Rogelio Nochebuena

President

Nochebuena R&D

Stan Tomsic

Executive Director

PortTechLa

Robert R Yamashita

Managing Director

Cogentic

Sophia Viklund

BackCode, Pasadena;

Organizer, Girl Geek Dinners-LA & PyLadies

Founding Sponsors

Operating Sponsor