Online Advertising - Getting Up Close and Personal:
How new avenues for advertising will influence the
buying decisions of the consumer

Saturday, May 10, 2008

at the California Institute of Technology
Pasadena, California

As the Web rolls onward in Web 2.0 (or is it 3.0?) the business models and infrastructure of online commerce and advertising continue to evolve rapidly. With more and more advertising dollars shifting to the Web and mobile applications, will advertising become more targeted to the individual and their physical location? Will localized search and targeted advertising be able to track advertising intelligently to you, your mobile device and your proximity to products and services? Today's program will examine coming advances in Web 2.0 and other key issues in technology and business impacting the future of online advertising, new media and mobile commerce. Is mobile advertising the next major landgrab in online commerce? Who will be the winners in the convergence of the Web, television and mobile? Are the Big Players or small nimble startups the best bet?

Today's event will feature presentations from key industry executives, longtime wireless industry advisors, serial entrepreneurs and venture capitalists. It will start with keynote presentations and company presentations from cutting edge startups and be followed by a panel discussion and plenty of audience Q&A. Please join us to find out where the industry is headed first hand.

Keynote Speakers

Tim Cadogan
CEO
OpenX
Former SVP of Global Advertising Marketplaces at Yahoo!

Chetan Sharma
President 
Chetan Sharma Consulting and Author
Mobile Advertising: Supercharge Your Brand in
the Exploding Wireless Market

Presenters and Panelists

John Babcock
Partner
Rustic Canyon Partners

William Quigley
Managing Director 
Clearstone Venture Partners

Gregory Markel
Founder & President
Infuse Creative

Producers/Moderators

Lynn Foster
Emerging Technologies Director
Greenberg Traurig LLP

Russell M. Frandsen, Esq.
Partner
The Business Legal Group

Date
Saturday morning, May 10, 2008

Location
Registration and Continental Breakfast:
8:00 a.m. at Baxter Hall, Caltech
Program:
9:00 a.m. to 11:30 a.m. at Baxter Lecture Hall
Networking:
11:30 a.m. - 12:00 noon at Baxter Hall, Caltech

Cost
$40 on-line registration fee.  $50 at-the-door.  $10 for students with full-time student ID (must show at door); free to Caltech students. Registrations are taken on-line up to 5:00 p.m., May 8th. There are no refunds for no-shows.

SPONSORS FOR THIS PROGRAM

FOUNDING SPONSORS

	Caltech Industrial Relations Center
	Caltech Alumni Association
	MIT Alumni Association

Empowering Entrepreneurs to Build New Businesses
through Capital, Education, Strategic Partners and People

The Caltech/MIT Enterprise Forum is administered in
conjunction with Entretech