Dorinda Marticorena is a global marketing strategy executive who combines classic brand and general management principles, inspiring leadership skills, data and consumer insights, and the latest digital technology to reach and motivate consumers. She has extensive Fortune 500 company experience particularly in the areas of entertainment and consumer products.
Dorinda is currently a Principal at serendipity & strategy, a consultancy that provides strategy, brand management, digital marketing, as well as contract COO/CMO and board member services. From 2001 to 2015, Dorinda held positions at Warner Bros. including Senior Vice President, Worldwide Marketing and New Technology where she launched 4K Ultra HD, Digital HD, Blu-ray, 3D, and UltraViolet/Digital Copy products for the studio. Prior to Warner Bros., Dorinda held marketing positions at Nestlé and General Mills, where she had responsibility for leading food brands including Butterfinger, Nestle Crunch and Betty Crocker.
Dorinda received her Bachelor’s degree with departmental honors in Human Biology from Stanford University, and an MBA from the UCLA Anderson School of Management. She resides in Pasadena with her husband and two sons.